Case 03 · Seasonal Goodies
Aitken Spence Hotels
Objective
Create awareness of the brand’s seasonal goodies and make them a go-to choice for consumers.
Strategy
A premium digital approach anchored in rich, evocative imagery that brings audiences closer to the craft, the care and the obsession behind every product. In a world of shortcuts, the story of something made with love is irresistible.
Result
Increased brand awareness and top-of-mind recall for Seasonal Goodies.